A Strategic Marketing Consultancy

 

Creative Solutions To Help You Tap Into The Family Travel Market

 

Introducing Smart Family Travel

Having founded the Family Travel Association in 2014, I have come to share intelligence with hundreds of businesses, destinations, and individuals who know a heck of a lot about how to serve the needs of traveling families.

As one of the leading experts in the field, I am taking my extensive knowledge, 30+ years of professional & personal experience, and industry connections to create a consultancy service for organizations interested in tapping into this lucrative and growing market.

Rainer Jenss, Founder

Why Family Travel Matters


Market Share

Represents 30%+ of the leisure travel market


Revenue

$500 billion globally – $200 billion in U.S. alone


Sector Growth

26% faster than the travel industry as a whole


Largest Industry Specialization

40% of U.S. travel agents say they specialize in family travel, far more than luxury (22%), weddings & honeymoons (11%), and adventure (10%)

 

Thought Leadership

 

The Future of Travel: How the industry will change after the pandemic

“The things that parents are naturally cautious about are going to be addressed in spades,” said Rainer Jenss, the president and founder of the Family Travel Association. “You’re going to see a lot of travel industry suppliers offer more flexibility, more discounts and better rates.”

Petition asks Delta, United and American airlines to seat families together without extra fees

“Airlines are charging premiums for the right for people to sit where they want,” he said. “And that includes sitting next to your travel companion. That is a convenience [fee]. A lot of people are arguing, myself included, that it should not be considered a convenience for a parent to sit next to their child.”